Learn to Win Not By Being What Everyone Else Expects You to Be

Get 10 years and over 1M+ dollars worth of personal and professional learning in just 6 months, guaranteed.
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Authenticity Wins
Discover your reason for being and live a life full of purpose and happiness at the intersection of these 4 areas:
Strengths & Weaknesses
BOTH are a gift to the world; do you know yours?
Core Values
These fundamental beliefs drive your every action. Do you know yours? If so, are you living in alignment with them?
Serving the World
Do you use your life experiences, both good and bad, to serve those around you in a way that only you can?
Making Money
Is how you make money aligned with your strengths, values, and how you uniquely serve the world?
A couple taking a walk in natureA mom pushing a child on a tricycle
Are you living in alignment with who you are? What have you lost by not being yourself?
How Will You Do It?
Our approach will help you win, both personally and professionally, guaranteed.
Disruptive University Ikigai Diagram
Learn how to clearly articulate...
  • Strengths & Weaknesses
  • Core Values
  • Serving the World
  • Making Money
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Breakthrough With Mind, Body, and Spirit Alignment
The answers to your greatest questions are within you RIGHT NOW. Learn to listen to your inner knowing and to honor the path you’re called to.
Mind
Your mind is a great servant but a terrible master. Have you learned not to let your mind and thoughts control you?
Body
Your body is the shape you live in, and it shapes the way you live. How do you treat this body you call home?
Spirit
Your spirit is the lifespring of all that is uniquely you and the deep yearning to express what only you can. Are you heeding the call to adventure that your spirit urges you to take?
A person looking into a mirror
Are your mind, body, and spirit warring with one another? What has been the cost of not living in balance?
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Growth Through Awareness, Honesty, and Responsibility
Follow this framework to challenge your thinking and uncover any self-deception.
Awareness
Your first step towards growth is awareness. Until there is awareness, the path forward is obscured. Are you aware of where you are experiencing resistance in your life?
Honesty
You do the things you do for a reason. When every facade is stripped away, why are you like that? What is the payoff, both good and bad?
Responsibility
You are responsible for your life, but are you accepting responsibility? You cannot change the circumstances, but you can change yourself. You always know the next step you must take. Are you accepting responsibility?
Are you experiencing the growth you want in your life? Do you know what to focus on and what will help you get unstuck?
Discover how business owners apply these principles to accelerate business growth
Discover How Marketers Apply These Principles To Get Better and More Meaningful Results
BUT PRACTICALLY, WHAT IS IT LIKE?
For our detail lovers out there, we've got you covered:
Learn
The Course
Join Jake for daily video lessons and exercises to discover what it means to win at life by being you.
  • 3 Courses, 15 modules
  • 3 to 5 hours of weekly course work for 6 months
  • 24/7 On-demand access on any device
  • Online dashboard to track your progress
Engage
The Community
Our member's hub is the perfect place to discuss the lesson of the day and learn from other students experiences.
  • Hand-picked peer cohort
  • Weekly webinar with expert facilitator
  • 6 month access to our member's hub
  • Meet and engage with other authentic individuals
Win
The Conference
Punch your ticket to the exclusive Authenticity Wins™ Summit taking place in April of 2025 in the beautiful Utah mountains.
  • Keynote speakers
  • Breakout sessions
  • Network with authentic people and brands
COURSE OVERVIEW:
THE ADVENTURE ROADMAP
Your 6 month roadmap to 10 years worth of personal and professional wins, guaranteed.
Quarterly Enrollment
Before Course Launch
  • Submit your application and be admitted to the program (spots are limited!)
  • Receive your start date
  • Be assigned to your perfect fit peer group
24 Week Course
Week 1 - Week 8
What You’ll Learn
Course 1: Authenticity Wins™
  • Learn to articulate who you are and your purpose by defining your why,  values, and strengths and weaknesses.
  • Learn to breakthrough with mind, body, and spirit alignment.
  • Learn the framework for taking action in your life and avoiding getting stuck using awareness, honesty and responsibility
What You’ll Get
  • At least 7 personal or professional wins
  • Unique Personal Dashboard
  • Growth Story Video
  • Adventure Backpack
Week 9 - Week 12
  • Take time to integrate your learnings into your new way of being
  • Celebrate what you've achieved so far 🎉
Week 13 - Week 18
What You’ll Learn
+Course 2: Shared Vision
  • Learn to appreciate others for who they are, not who you expect them to be
  • Learn the framework for taking action in your relationships  to avoid getting stuck
  • Learn to obtain the clarity and alignment needed to succeed in relationships and business
What You’ll Get
  • At least 4 personal or professional wins
  • Shared vision deliverable
  • Better relationships
  • Business and Marketing Vision Clarity
Week 19 - Week 20
  • Take time to integrate your learnings into your new way of being
  • You are no longer on the journey alone
  • You are winning at life & business
Week 21 - Week 24
What You’ll Learn
+Course 3: The Practice
  • Learn and master the annual practice of self, relationship, and business renewal.
  • Learn to identify priorities and stay focused on them throughout the year.
  • Learn how to create a winning strategy for life and business based on your priorities.
What You’ll Get
  • At least 4 personal or professional wins
  • Clear 10 year, 3 year, & 1 year goals
  • Winning 1 year strategy
  • 90 day simplified execution plan
Quarterly Deep Dive Courses
Week 25 - Week 52
  • You've completed the core course material
  • You're clear on your purpose and goals
  • Unlock access to quarterly deep dive courses in 1 of 8 key areas to support your goals
Conference
Week 1 - Week 8
What You’ll Learn
Annual Authenticity Wins™ Conference
  • Attend the exclusive 2-Day Authenticity Wins™ Summit taking place in April of 2025.
What You’ll Get
  • VIP ticket to Authenticity Wins Continence
  • World-class Keynote Speakers
  • Transformational breakout sessions
  • Network with authentic people & brands
Annual Refresher
90 Day Refresher
  • Return to the foundational course materials each year to revisit and renew your commitment to living authentically.
  • Continue to win at life and business by being your most authentic self.
"Through Disruptive University, I am coming back to life."
Emmali Biannuci
COURSE PACKAGES: CHOOSE YOUR ADVENTURE
Customize your learning track based on your needs
Individual
Gain access to the core features and essential course materials on your adventure to 10 years worth of personal and professional wins in the next 6 months
  • COURSE 1 Authenticity Wins™
  • COURSE 2 Shared Vision
  • COURSE 3 The Practice
  • 24/7 On-Demand Access
  • Disruptive University Community Platform
  • Expert Facilitator Support
  • Weekly Meetings
  • Monthly Challenges
  • Quarterly Events
  • Ticket to Annual Authenticity Wins™ Conference
Read more...
Learn More
Business Owner
The penultimate package for the greatest adventurerers among us.
  • COURSE 1 Authenticity Wins™
  • COURSE 2 Shared Vision
  • COURSE 3 The Practice
  • Business Owner BONUS COURSE
  • Personally Led by Jake Baadsgaard
  • Spousal Access & Support
  • Authentic Partner Status
  • 3 day 2 Night Retreat
  • 8 Optional Deep Dive Courses
  • Complimentary Office Space in PG UT
  • Access to 2 Vacation Homes
  • 24/7 On-Demand Access
  • Disruptive University Community Platform
  • Weekly Meetings
  • Monthly Challenges
  • Quarterly Events
  • Ticket to Annual Authenticity Wins™ Conference
Read more...
Learn More
Marketer
Unlock additional features focused on helping you become an authentic disruptive marketer
  • COURSE 1 Authenticity Wins™
  • COURSE 2 Shared Vision
  • COURSE 3 The Practice
  • Marketer BONUS COURSE
  • 8 Optional Deep Dive Courses
  • Complimentary Office Space in PG UT
  • Access to 2 Vacation Homes
  • 24/7 On-Demand Access
  • Disruptive University Community Platform
  • Expert Facilitator Support
  • Weekly Meetings
  • Monthly Challenges
  • Quarterly Events
  • Ticket to Annual Authenticity Wins™ Conference
Read more...
Learn More
All packages are backed by our 100% satisfaction guarantee
Take A Closer Look At Our Course Deliverables
Your 6 month roadmap to 10 years worth of personal and professional wins, guaranteed.
Your Personal Dashboard
The most authentic social media profile on the internet
Finally, a page that articulates who you REALLY are. Includes:
  • Your Why Statement
  • Your Mission Statement & Career Focus
  • Your Values, Strengths & Weaknesses
  • Your Vision Clarity
  • Your Desired Impact & Legacy
Your Growth Story Interview
Your incredible story in your own words.
The capstone of your authenticity project.

Demonstrate and celebrate the growth you've experienced as you've leaned into authenticity and learned to win at life.

Help create a more authentic world by sharing your story.
Your Adventure Backpack
All the gear you need for the journey to authenticity
A top of the line adventure backpack filled with tools supportive to the type of life you'll now be living.Includes:
  • Custom Journal
  • Authenticity Wins Swag
  • Tons of fun and custom surprises!
Still unsure how it works? Try it Out!
Experience Your First Breakthrough RIGHT NOW with this 10 minute mini course absolutely FREE.
Take 10 minute mini course